The CRM for wellness brands
Oliver learns the repurchase cycle of each product in your store and brings customers back through WhatsApp, email, and SMS. And shows how much of the sale your campaign actually drove.
Integrates with Shopify, Nuvemshop and Bagy · WhatsApp via official API · Measurement with control group
Camila Rocha
São Paulo · SP
- Customer since
- mar/2024
- Average ticket
- R$ 189
- Collagen cycle
- 32 days
- Last purchase
- 26 days ago
Time to replenish
Aurora Suplementos
business account . online
Strategy
Collagen replenishment
- Trigger
- 26 days after purchase
- Channel
- In queue today
- 148 customers
- Monthly revenue
- R$ 17,8 mil
Active
Illustrative example, with fictional data
Overview
Last 30 daysAttribution revenue
R$ 48.320
▲ +18%
Orders recovered
312
▲ +9%
Repurchase rate
27%
▲ +4 pts
Messages sent
18,4 mil
Revenue per day
Revenue by journey
Shopify
Nuvemshop
Bagy
Official WhatsApp API
SMSShopifyNuvemshopBagyOfficial WhatsApp APISMSShopifyNuvemshopBagyOfficial WhatsApp APISMSShopifyNuvemshopBagyOfficial WhatsApp APISMS0
automation triggers
cart, Pix, tracking, date, product…
0
segmentation filters
by product, category, coupon, order value…
0
channels in one dashboard
WhatsApp, email and SMS
0
days of real measurement
with control group
Choose a journey and see how it reaches your customer's WhatsApp. Each one is a flow you build in the visual editor and activate once.
Trigger: Entered the "time to replenish" segment
Reminds before supplies run out
Oliver measures each product's repurchase cycle and reaches out to your customer in the week they usually reorder. No blind discounts: just the right reminder, at the right time.
Aurora Suplementos
business account . online
The flow behind it
- Entered the segment
- Wait 2 days
- Email if no response
Step 1 · Connect
Your store comes in with its complete history.
Connect Shopify, Nuvemshop or Bagy and Oliver brings in orders, products, SKUs and categories. Have contacts in a spreadsheet? Import the CSV and tag the list.
- Order history sync
- Contact import via CSV, with list tag
- Unsubscribe and consent respected
Integrations
ShopifyConectadaNuvemshopConectadaBagyConectar2.140
Orders
86
Products
1.912
Contacts
Step 2 · Understand
Who's ready to come back, who's cooling off.
The RFM matrix separates champions from at-risk customers, and filters by product, category and replenishment cycle build the exact audience for your campaign.
- RFM matrix updated with each purchase
- Segments by product, category, coupon and origin
- Estimated audience before sending
RFM matrix
updates with each purchaseFrequency →
- Champions312
- Loyal540
- At Risk288
- Prestes a Dormir176
- Hibernating904
New segment
Step 3 · Activate
Build the journey by dragging and dropping.
Trigger, wait, condition and channel. The flow stops automatically when the customer buys, and Smart Sending prevents too many messages to the same person.
- 14 triggers: cart, Pix, tracking, date, product…
- WhatsApp, email and SMS in the same flow
- Conditions and A/B tests
A collagen bottle lasts a month, a serum lasts two. Oliver measures, in your orders, how many days your customers take to buy the same item again and builds the segment of those about to run out.
- Cycle calculated from your own base, not from market average
- Replenishment window adjustable by product
- Repurchasers exit the segment automatically
Camila is on day 26 of 30
It's time to remind her. Before the bottle runs out.
| Product | Cycle | Time to replenish |
|---|---|---|
| Collagen 30 doses | 32 days | 148 |
| Whey Protein 900g | 28 days | 212 |
| Vitamin C Serum | 45 days | 87 |
| Detox Tea 60 sachets | 60 days | 53 |
Example with fictional data.
Almost every tool credits the campaign for any purchase by someone who clicked. In Oliver, you separate 5 to 20% of your audience to not receive the message. After seven days, we compare the two groups.
- Incremental revenue: only what the campaign caused
- Statistical confidence level for each result
- Clear warning when it's too early or the audience is too small
Campaign · Collagen replenishment
Incremental sales
+125%
purchase rate
R$ 12,4 mil
incremental revenue
97%
confiança
Example with fictional data.
Supplements
Replenishment every 30 days
Skincare
Routine that prompts repurchase
Mindfulness and yoga
Courses, kits and subscriptions
Functional nutrition
Kits and recurring plans
Teas and functional drinks
Consumption that repeats
What else does your brand sell again and again?
Smart Sending
No one receives too many messages. Anyone skipped appears in the report, with the reason.
Smart Sending
Do not send to those who received a message in the last 24 hours.
4.212
will receive
318
skipped, with reason
Email editor
Rich text blocks, image, button and product, with customer and order variables.
Hi, {{primeiro_nome}}! Your collagen is running out.
Replenish nowAI Inbox
WhatsApp inbox for your team and an optional AI Agent that responds with customer context.
Can I take collagen with coffee?
Yes, you can! For better absorption, the tip is to take it away from heavy meals. Want me to send you the usage guide?
One wallet only
One OliverCoins balance for email, WhatsApp, SMS and AI. The packages you buy never expire.
Credit wallet
4.000 OliverCoins
For agencies
Agency access brings all your clients' stores into one dashboard, each with their own data, segments and wallet.
Your brands
Add- AAurora Suplementos Active
- LLuma Skincare Active
- VVita Chás Active
- CCorpo & Mente Studio Active
Which platforms does Oliver integrate with?
Shopify, Nuvemshop and Bagy, with order, product, SKU and category sync. You also import contacts via CSV, with the option to tag the list for building segments later.
Do I need a special WhatsApp number?
Sending uses the official WhatsApp API, which requires a number linked to it. We'll guide you through the connection. Messages to those who haven't messaged you in the last 24 hours use templates approved by Meta.
How do credits work?
You use a single balance, OliverCoins, for email, WhatsApp, SMS and AI responses. Plan coins renew every month, and separately purchased coins don't expire.
Can my customers ask to unsubscribe?
Yes. Every email includes an unsubscribe link, and unsubscribed contacts stop receiving campaigns.
Is Oliver for beginners?
It's for those already selling monthly with an established customer base. The gain comes from winning back people who already bought. If your store is still validating the product, your challenge today is customer acquisition, and Oliver doesn't solve that.
How much does it cost?
It depends on the size of your operation and the channels you use. Talk to us and we'll create a proposal.
Bring back those who alreadytrusted your brand.
See Oliver running with your store's data. No commitment.